I started shopping at Longo's about 4 years ago. Not with any great regularity but every now and then I'd pop in to see what interesting items they had. Once The Organic Experiment started, I scoured the neighbourhood for stores with good selection plus great prices on organic food and low-and-behold I was impressed with the offering at Longo's. 4 years later, one amazing brand refresh plus an incredibly smart store renovation strategy – Longo's is well on it's way to being a force to be reckoned with in the grocery store and organic market.
The revitalized store format features amazing wood burning pizza ovens, a more open plan for produce, graphics that depict the herritage of Longo's and an instore Starbucks. Here's a link to a story in Toronto Life on the renovations.
Of course what really caught my eye was their commitment to expanding the offering of organic products PLUS their competetive pricing. The current flyer draws big attention to their organics with a two week sale called Organic Harvest by Longo's. The sale runs from April 1st – 14th and the pricess are very reasonable.
Shopping the Sale
Here are some of my regular purchases throughout the week that happen to be featured in the Organic Harvest sale. I'd rank these items as a stock up while they are on sale!
Green Organic Frozen Vegetables $2.99 (300 – 500g)
Beretta for Longo's Frozen Lean Organic Ground Beef $2.99/lb
Beretta for Longo's Frozen Whole Organic Chickens $3.99/lb
Various Apples $1.49/lb
Organic Bananas 89 cents/lb
Below are pictures of the new organic produce case and the extensive dried spice rack.